Marketing: An Introduction, Global Edition
Gary Armstrong, Philip Kotler, Marc O. Opresnik
For undergraduate courses on the principles of marketing.
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
سال:
2017
اشاعت:
13th
ناشر کتب:
Pearson Education
زبان:
english
فائل:
PDF, 100.94 MB
IPFS:
,
english, 2017
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